GNC names chief marketing and e-commerce officer

Pittsburgh -- GNC Holdings named Jeffrey R. Hennion as executive VP, chief marketing and e-commerce officer. Hennion most recently served as president and CFO of mobile commerce provider Branding Build.



Prior to Branding Brand, Hennion led GNC's marketing and e-commerce efforts in 2011 and 2012. He also spent 10 years with Dick's Sporting Goods in a number of senior leadership roles, including executive VP, chief marketing officer and head of e-commerce.



"Jeff is a great addition to our team,” said Michael Archbold, CEO. Having started his career on the financial side, he understands the importance of thoughtful strategies grounded in sound financials. He also is a seasoned executive in the field of marketing and e-commerce, each of which are critical to the growth strategies of GNC. Jeff knows our brand and our customers. We are excited to see him return to the GNC team."



In other appointments, GNC named former Office Depot executive Daisy Vanderlinde as chief human resource officer.



Additionally, Carl Seletz, GNC's senior VP of international business development, will assume the additional responsibility of leading the company's domestic and international franchise operations.