Gap names Victoria’s Secret ‘Pink’ creator as new design chief

San Francisco -- Gap Inc. is looking to add a little pink magic to its product design — and is bringing back a company veteran to do it. The retailer has named Wendi Goldman, creator of Victoria’s Secret “Pink” marketing/merchandising campaign, as executive VP of product design and development, effective March 16.



Goldman, a 25-year industry veteran, most recently served as chief product office at C. Wonder, and also spent more than 10 years at the then-Limited Brands (now L Brands) where she headed Victoria’s Secret’s Pink line and also worked on the Express brand. Goldman served in product design for Gap’s Banana Republic banner in the 1990s.



Technically Goldman is filling a new role. However, Gap did terminate Rebekka Bay as creative director in January 2015, eliminating her job title in the process.