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Footwear retailer improves ship-from-store service


Knowing efficient in-store fulfillment is key to omnichannel success, Browns Shoes has just taken a big step toward optimizing these orders.

Browns Shoes, a family-owned business established in Montreal in 1940, owns and operates more than 60 retail stores throughout Canada. When the retailer merged its e-commerce channel with its brick-and-mortar operations, Browns was ready to use its retail network as another fulfillment avenue.

However, to ensure this complex operation would be successful, the chain recognized the need to update their current order management system (OMS). Its top requirement: a system that could consolidate orders, and bring the right products to key ship-from-store optimized locations.

Working with Deloitte Consulting, Browns evaluated all major order management providers before ultimately selecting an OMS from OrderDynamics. The solution will allow Browns to consolidate a customer’s complete order into a single shipment while leveraging in-store inventory to fulfill consumer purchases.

“We ran a very rigorous and detailed review of what each order management vendor could offer to meet the requirements of our demanding business,” said Alexandre Hubert, director of supply chain and logistics, Browns Shoes. “Many vendors simply did not offer the robust capabilities our business requires. With OrderDynamics, we were most impressed with their willingness to work with us as a true partner and adapt to meet our needs.”

Browns especially liked the configurable nature of the out-of-the-box OrderDynamics solution. This will enable the retailer to deploy the system to their specific requirements without the need for expensive scripting or coding. In addition, OrderDynamics demonstrated flexibility and agility in working with Browns to accommodate their industry leading omnichannel strategy.

Besides positioning the company for current and future omnichannel fulfillment needs, the new OMS will support a seamless brand experience, according to Browns.

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