Flooring products manufacturer launches retail franchise division

Avon, Mass. – SelecTech, Inc., a provider of flooring products made from recycled materials, is launching a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.



Eastern Mountain Sports (EMS) is one of SelecTech’s recent retail customers. EMS wanted an attractive and comfortable floor for its shoe department to provide customers with the proper setting for selecting new shoes. EMS chose SelecTech’s FreeStyle flooring.



“Uniformity is one of the benefits of chains and franchises,” said Thomas Ricciardelli, president of SelecTech Inc. “You want the customer to have the same experience no matter which location they visit. That goes from the way they are greeted to the look and feel of the store. In addition to utilizing a breakthrough interlocking technology that minimizes installation materials and down time, our flooring products are easy to customize for multi-location organizations.”