Elizabeth Arden names brand president, signs Asia deal

New York - Elizabeth Arden Inc. has named JuE Wong as president, Elizabeth Arden brand, effective Aug. 3. Wong was previously CEO of StriVectin and Astral Brands and also held several leadership positions for brands including N.V. Perricone, M.D. Cosmeceuticals and Murad.



In addition, Elizabeth Arden has signed a joint venture agreement with Asian prestige beauty distributor Luxasia Ventures Pte Ltd for the Southeast Asia region. Elizabeth Arden expects to commence operations in the first fiscal quarter of fiscal 2016



Wong has international expertise in developing new markets, particularly in Asia; opening new distribution channels; and leveraging retail relationships around the world. As the flagship Elizabeth Arden brand enters the next phase of its multi-year repositioning, the company will leverage Wong’s experience to attract new consumers, grow market share and enhance brand equity. The repositioning efforts will be supported by product innovation, increased digital capabilities, and multi-channel international expansion.



“The joint venture between Elizabeth Arden and Luxasia in Southeast Asia and Hong Kong is an important step toward the reorganization and a faster development of our brands in this strategic part of the world,” said Eric Lauzat, president, international. “The expertise of the Luxasia Group in Asia will allow us to better deploy the Elizabeth Arden brand in the prestige distribution and to provide our John Varvatos and Juicy Couture fragrance brands broader geographical prestige distribution in the fast growing Asian fragrance market. We are delighted to partner with such an important and experienced local player and look forward to fast and sizeable growth in the region.”