Disney Store names North American marketing VP

Pasadena, Calif. Disney Store has named Damon Whiteside VP marketing for Disney Store North America.

In his new role, Whiteside will oversee key global marketing initiatives and lead the North American marketing strategy through in-store brand positioning, franchise and synergy development.

“I’m excited to join Disney Store at such a critical time, and believe my experience will help to achieve a compelling retail experience,” said Whiteside. “Disney’s entertainment properties are celebrated worldwide and we will present them in an innovative new way that inspires our guests as they enter a Disney Store.”

Whiteside began his career with Disney more than 12 years ago at Walt Disney Studios in film distribution and in-theater marketing before joining Disney Music Group. Most recently, Whiteside was the head of marketing for Walt Disney Records.