Destination Maternity plans Israel expansion

Philadelphia -- Destination Maternity Corp. will expand into Israel through an international franchise agreement with Israeli fashion retail chain H&O Fashion Ltd. (H&O). Through this relationship, Destination Maternity will introduce its Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands into Israel, with the first franchise locations expected to open in spring 2015.



Destination Maternity brands will be sold through both shop-in-shops in select H&O stores as well as freestanding Destination Maternity stores. H&O operates 45 stores in Israel under the H&O, Carters, and OshKosh brand names. Under this multi-year agreement, Destination Maternity has granted to H&O the exclusive right to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod and Destination Maternity brands in Israel.