Crocs shuffles management team

Niwot, Colo. -- Crocs Inc. is enacting several key management changes, including the appointment of Bob Munroe to general manager of Crocs Americas region; Greg Sullivan to the new role of senior VP of global business transformation; Scott Yuan to general manager of Greater China; and Michelle Poole to senior VP of global product creation and merchandising.



Veteran footwear and consumer products executive Bob Munroe has been named the new general manager of Crocs Americas region. Before joining Crocs, Munroe spent 10 years with Reebok, most recently as president following the brand's acquisition by Adidas, Since leaving Reebok, Munroe has led a number of startup companies, including most recently serving as president of IdeaPaint. As general manager of Crocs Americas region, Munroe will be responsible for managing the region's wholesale, internet and direct-to-consumer channels.



Former GM of the Americas Greg Sullivan is assuming the new role of senior VP of global business transformation. Sullivan joined the company in Oct. 2013.



In Asia, the company has named Scott Yuan to general manager of Greater China for Crocs. Yuan is an experienced consumer products executive and has been serving as assistant general manager of the company's China business since earlier this year. He will be based in Shanghai and replaces Ted Lee, who will leave the company later this year.



Dale Bathum, chief product officer for Crocs since 2012, will transition product leadership responsibilities to Michelle Poole through Nov. 20, 2014, when he will depart to pursue other interests. Poole has been appointed to the lead global role for product and merchandising, as senior VP for global product creation and merchandising. Poole joined Crocs in Aug. 2014 after five years as senior VP of product for Sperry Top-Sider. In addition to her merchandising role, she will assume all product responsibilities previously led by Bathum.