Charming Charlie looks beyond North America

Houston – Specialty retailer Charming Charlie is setting its sights beyond its North American store base. Charming Charlie opened the brand’s first locations outside of North America with two new retail stores in Dubai.



The stores, located at City Centre Mirdif and Ibn Battuta Mall, are operated by Apparel Group, Charming Charlie’s first international licensing partner, which has further growth planned for the brand in Qatar this year.



The Charming Charlie stores in Dubai offer a full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, a special occasion collection, and more. Each location showcases the brand’s newest retail concept with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.



“Dubai is the quintessential shopping destination in the Middle East and an ideal location for worldwide visibility as Charming Charlie begins to evolve into a global lifestyle brand,” said Charlie Chanaratsopon, founder and CEO of Charming Charlie. “Partnering with Apparel Group, a proven retailer with a strong track record and invaluable expertise, enables us to provide a localized experience for our consumers as well as accelerate our growth in the region.”



Opening as many as 55 stores in the U.S. each year, Charming Charlie’s movement into the Middle East marks the beginning of a significant transformation as it evolves into a global brand.



"Brand expansion has always been a key factor in Apparel Group's growth strategy and we’re excited to be launching our new partnership with Charming Charlie in the Gulf region,” said Nilesh Ved, chairman of Apparel Group. “We believe that there is strong demand across the Middle East for Charming Charlie's chic, effortless style, incredible value and fun shopping experience.”