CBX expands into specialty store design, announces new personnel

New York City CBX, the strategic branding and retail design consultancy, has announced that its Retail Division has expanded into specialty retail and department store design, recruiting a team of experienced retail designers, project managers and business development executives to create solution-driven concepts for apparel and lifestyle merchants and brands.

As a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. To introduce its expanded capabilities and team to the largest annual gathering of retailers, CBX will be exhibiting at the National Retail Federation’s Annual Conference and Expo, which begins next week in New York City.

“Our expansion into specialty retail leverages the many strategic and design capabilities within the firm in order to serve retailers in the fashion apparel and lifestyle sectors,” said Joseph Bona, president of CBX’s Retail Division.

The new team includes retail design veteran Peter Burgoyne, who as creative direction will help drive the creative leadership of the specialty program. Prior to CBX, Burgoyne held positions with Callison Architecture, RYA Design Consultancy and Jones Apparel Group.

In other appointments, Kieran Jason Hackett has been named senior VP brand activation retail environments. He was previously with The Rockwell Group, New York City.

Dimitri Vermes has been named VP for CBX. Most recently, Vermes served as VP with RYA Design Consultancy.

Rounding out the group’s major new recruits is Joon Kyu Whang, who was named managing director, Korea. Prior to joining CBX, he was VP and managing director at RYA Design Consultancy in New York and Seoul, South Korea, where he directed and managed Pacific Rim projects.