Buca Di Beppo teams with Transaction Wireless for digital gift cards

San Diego -- Digital gift card solution-provider Transaction Wireless said Tuesday that restaurant chain Buca di Beppo has selected Transaction Wireless to power its digital gift card program.



The cloud-based digital gifting platform will enable Buca di Beppo, which is owned by Planet Hollywood International, to leverage channels such as email, mobile and Facebook for digital gift card promotions and marketing initiatives.



Buca di Beppo will be deploying Transaction Wireless’ full suite of services — wGiftCard for Buca di Beppo’s B2C digital gifting offerings, wCentive for its B2B programs, and wConnect for its marketing campaigns — to power its loyalty and customer incentive programs from a cloud-based digital gifting platform.



“With Transaction Wireless, we will be able to create more effective digital gift card campaigns that enable us to better understand and engage our customers, while providing a fun, more personal and secure way to give digital gift cards this holiday season,” said Kyle Collins, director of interactive marketing for Buca di Beppo.