Birks & Mayor to change name to Birks Group

Montreal -- Luxury jewelry store operator Birks & Mayors Inc. announced that effective Oct. 1, its corporate name will be changed to Birks Group Inc. and its ticker symbol will be changed to BGI.



Jean-Christophe Bédos, president and CEO, commented, "The change in the corporate name to Birks Group Inc. better represents our corporate structure as the companies forming part of the Birks Group carry on business under the retail brands of "Maison Birks" across Canada, "Mayors" in the States of Florida and Georgia, and "Brinkhaus" in Vancouver, British Columbia and Calgary, Alberta. Signage reflecting this new trade name will be changed at our current retail stores over time while signage at our new stores already reflects this change."



Birks & Mayors Inc. is a leading operator of luxury jewelry stores in the United States and Canada. As of September 30, 2013, the company operated 30 stores under the Maison Birks brand in most major metropolitan markets in Canada (signage reflecting this new trade name will be changed at our current retail stores over time while signage at our new stores already reflects this change), 20 stores in the Southeastern U.S. under the Mayors brand, one store under the Rolex brand name and two stores in Calgary and Vancouver under the Brinkhaus brand.