Best Buy’s Future Shop unit to debut updated smaller-store concept
New York --Canadian consumer electronics retailer Future Shop, a subsidiary of Best Buy, will open its third small-format store, in Cornwall, Ontario, in November. The 8,000-sq.-ft. store represents the evolution of its small-format that focuses on providing integration between in-store and online and a seamless customer experience. The updates layout features an open view to the back warehouse, a modernized esthetic and a creative use of warm colours that all contribute to an inviting shopping experience.
"At Future Shop, we're reinventing our business to meet the ever-changing needs of the connected customer," said Kamy Scarlett, senior VP of store operations and human resources.
The new Future Shop has the full capabilities of a large-format store, including areas dedicated to company's trademark Reserve and Pick-Up area,where customers can reserve an item online and pick it up within 20 minutes.
The product assortment at the new Future Shop location will be comparable to its full-sized 30,000 sq.- ft.-model. A primary assortment of items on the display floor will feature grab-and-go electronics, mobile fitness trackers, an Apple store and a focus on smarthome products.
There will also be feature prominent displays showcasing the latest and greatest in technology, including smartphones, tablets small appliances and a home theatre show floor that includes a Dolby Atmos audio demo experience.
Future Shop designed and built the Cornwall store based on both consumer insight from the local community, and following successful small format openings in North Vancouver, B.C. and Brockville, ON. It was constructed based on a sustainable design, including the use of skylights and openings throughout the store to allow natural lighting, as well as lit by energy efficient LEDs.
Additionally, the store will feature a prominent Geek Squad “precinct” staffed by “Agents” who 'service and protect' customers with all their technology needs in-store, in-home and online.