Best Buy names senior VP

Minneapolis Best Buy Co. announced that it has named Bill Hoffman senior VP, consumer insights. In this role, Hoffman is driving key decision making and high-level strategy for Best Buy’s customer insights unit, which is responsible for analyzing consumer data and trends to generate actionable consumer insight.

Most recently, Hoffman was a senior expert in the Minneapolis office of McKinsey’s Strategy Practice where he served as a leader in its Global Forces service line and in McKinsey's Center for Managing Uncertainty.