Just a few days after reporting an increase in sales growth over the holiday season, Barnes & Noble has named a new head merchant.
The company announced it has promoted Mary Amicucci to be its new CMO, effective immediately. Amicucci previously held the role of VP of Adult Trade & Children’s Books and will continue to report directly to Jaime Carey, COO.
“We are thrilled to announce that Mary Amicucci has been promoted to CMO. Mary has a proven track record of success and leadership of our physical book business, making her the perfect choice for this position,” said Carey. “She has already made an outstanding contribution to our merchandising efforts and we’re excited to see what she will achieve in this new role.”
Amicucci served as VP, Children’s Books since 2010 and was promoted to VP, Adult Trade & Children’s Books in 2013, where she was responsible for leading merchandising plans and marketing strategies. In her new role, she will oversee the planning of all merchandising initiatives and will also be responsible for managing and developing talent across all of the merchandising groups within the company, including Books, Toys & Games, Gift, Newsstand and Music/DVD.
Amicucci joined Barnes & Noble from The Children’s Place Retail Stores, Inc., where she held the position of VP, planning and allocation. She was responsible for the strategic development of that company’s sales, markdown, inventory management plans and margin for both the retail stores and the e-commerce business. In addition to her eight years at The Children’s Place, Amicucci has also held buying positions at May Company Department stores, Ames Department stores, and Maurices, Inc.