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AutoTrader using IBM Smarter Commerce to accelerate online marketplace


Armonk, N.Y. -- IBM announced that, a leading online automotive marketplace, is using IBM technology for Smarter Commerce as part of its electronic sales order system to simplify and accelerate the ordering experience for its dealer and manufacturer customers.

IBM’s Smarter Commerce initiative is designed to help companies bring new levels of automation to marketing, sales and fulfillment to support a customer-centered approach to commerce. The software makes it easier and faster for AutoTrader’s clients – auto dealers and manufacturers – to promote their vehicles to consumers. It enables these clients to improve how they sell their cars through by simplifying the process to select promotions and configure, capture and complete orders for AutoTrader’s advertising programs.

“Providing access to leading-edge applications of information and technology are core to providing the best online automotive shopping experience,” said Gib Finley, director, business applications, at “IBM delivered innovative ordering technology that make it as easy as possible for our clients to do business with us.” is using IBM's Sterling Commerce Configure, Price, Quote software to simplify the configuration and capture of orders for its advertising solutions. The software integrates easily with home-grown applications to provide customers with easier, more efficient ways of ordering cars online. It also helps the dealership select the best package to most effectively reach its prospective customers through context-sensitive capabilities.

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