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Apple Opens Its Largest U.S. Store in Boston


Boston Apple Inc. unveiled its largest U.S. store on Wednesday, a glass-facade building sheathed in steel, according to a Reuters report.

The 20,000-sq.-ft. store, on Boston's historic Boylston Street, features a ground floor with more than 100 Mac laptops and computers, a second level for iPod music players and iPhones, and a third entirely for service.

The location is Apple's second-largest store globally after London's Regent Street. The company is also preparing to expand internationally with a new store in Beijing this summer.

"Concierges" stand in orange shirts bearing the slogan "I know people.” This is a part of the changes made in recent weeks to identify roles played by employees with the color of their shirts, the report said.

A sales force of "specialists" wear aqua blue and technicians are each dubbed "genius" as they work the third floor wearing dark blue.

The Boston store, which opened on Thursday, also features a glass spiral staircase leading from the first floor to the third.

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