A&P selects DemandTec for deal management

San Mateo, Calif. -- DemandTec said Wednesday that The Great Atlantic & Pacific Tea Co. has selected DemandTec’s Deal Management software service on the network.



DemandTec’s Deal Management will streamline A&P’s deal and allowance management capabilities by converting the current paper-based approach into a collaborative, digital workflow across multiple divisions, formats and store clusters. A&P will capture vendor-submitted deal information in a secure online setting, negotiate and manage each deal, establish control points for data accuracy, and store information for seven years, providing an electronic trail to help support regulatory compliance.



The software service will be integrated with A&P’s existing systems to leverage current automation for coupon, tag, and sign production as well as automated billing and invoice reconciliation.



“Through A&P’s partnership with DemandTec, we expect to not only gain near-term benefits through a more streamlined, collaborative deal management workflow with our suppliers, but to also support a broader end-to-end promotion planning strategy that maps to our existing systems,” said Tom O’Boyle, executive VP merchandising, marketing and supply chain at A&P.