Amazon, Blackhawk Network partner on mobile gift card capabilities

Seattle – Amazon.com and Blackhawk Network Inc., a prepaid and payments network, have teamed up to bring customers a new way to manage and spend their gift cards. Using the new Amazon Wallet app, customers can more easily store, redeem and check the balance of gift cards from dozens of major retailers and restaurants.



Amazon customers can now load information from their existing physical and digital gift cards into their Amazon Wallet. Once the information is saved, card balances can be viewed from the app or online. Customers can redeem their cards online, or present them in-store from their phones. The Amazon Wallet app comes already installed on the new Fire phone, and is also available for download to Android phones running 4.0 or above. The new gift card features are also available online at amazon.com/wallet.



"Blackhawk Network's expertise in gift card management provides our customers with access to the retailers they want and the digital experience that Amazon is committed to delivering," said Charlie Kindel, director, Amazon Local Commerce. "Together we are helping consumers get the full value of their gift cards with the safety and convenience of storing them digitally. Instead of fearing they might lose or forget about them, they can have them on hand to use wherever and whenever they choose."