Accessories retailer readies for international expansion

With plans to triple its store portfolio in six years, Parfois needs to expertly anticipate demand and gain global visibility into its inventory.



By partnering with Oracle, the accessories retailer is one step closer to scaling its operations. Parfois added the Oracle Retail Merchandise Operations Suite and the Oracle Retail Warehouse Management System — two solutions that will support the company’s high growth and international expansion plans.



Parfois designs and develops 3,500 SKUs each season, and adds new items and merchandising in every store, each week. However, the company’s previous merchandising processes couldn’t scale to support these introductions or new business models. In fact, several core processes were supported by Excel-based tools that were often prone to human error and a lack of consistency, according to the retailer.



By using the new platforms, the retailer now has a modern interface and persona driven dashboards that deliver a holistic vision of demand, and inventory status. The solutions also provide a consistent and reliable core operations engine.



"Our transformational initiative allowed us to evolve and efficiently prepare for growth opportunities today and tomorrow,” said Frederico Santos, CIO and CFO, Parfois. “By gaining visibility into inventory and adopting industry best practices, we can better anticipate demand and plan inventory placement.”