Online grocer FreshDirect to make physical debut with pop-up store
After more than two decades in business, FreshDirect is opening its first physical store.
The online grocer will open its debut brick-and-mortar location, dubbed FreshDirect on Main, in Southampton, N.Y. on Long Island. Set to debut Memorial Day weekend, the store will welcome customers through the end of December, offering a selection of seasonal favorites, local products and FreshDirect's signature fresh groceries, now in person.
Located on Main Street in the East End village, the debut FreshDirect store was designed to evoke the “charm of a classic farmers market” with wooden pallets, crates, and natural textures on display. Guests can shop a curated selection of local favorites, including farm-fresh produce, small-batch cheeses, olive oils, and seasonal items from regional farms. A dedicated Jack's Stir Brew Coffee counter offers its signature drinks alongside FreshDirect's croissants and specialty prepared foods.
FreshDirect on Main pop-up will also offer in-store experiences, including ice cream socials and wine and cheese tastings. In June, FreshDirect is also taking over a house in East Hampton to host a series of larger events, such as pizza-making classes, and a "Tiny Tastemakers" event series for kids that will bring FreshDirect's “relationships to life,” giving families the chance to meet the local farmers and artisans who partner with the grocer.
[READ MORE: FreshDirect joins first third-party delivery app]
In addition to the Southampton store, FreshDirect said it will continue to deliver to all areas of the Hamptons, Montauk, North Fork, Shelter Island and tri-state area with as soon as next-day delivery. The company is exploring opportunities for same-day delivery for the Hamptons region directly from FreshDirect on Main, and details will be finalized in the coming weeks.
Founded in 2002 and headquartered in the Bronx, FreshDirect serves the greater New York tri-state area. It offers more than 12,000 SKUs, including meat, seafood, produce and specialty items.
