Numerator: Walmart captures 24% of SNAP spending
Perhaps unsurprisingly, America’s largest retailer captures the most spend among Supplemental Nutrition Assistance Program (SNAP) recipients.
According to a new report from Numerator, Walmart leads in SNAP shopper spend, capturing nearly a quarter (24%). The retail giant is followed by Kroger (8%), Costco (6%), Amazon (5%) and Sam’s Club (4%). Walmart, Amazon, 7-Eleven, Dollar General and Dollar Tree all over-index with SNAP users compared to all shoppers.
For the 52-week period ending March 30, 2025, SNAP shoppers shifted their CPG and general merchandise share towards Costco (+2.0%), Walmart (+1.2%), Amazon (+0.8%), Sam’s Club (+0.5%) and Target (+0.3%).
According to Numerator’s report, SNAP usage is down compared to a few years ago. About one-in-five (19%) of U.S. households regularly utilized SNAP benefits in May 2022, compared to 15% of U.S. households in February 2025.
[READ MORE: Report: SNAP/WIC usage down compared to 2024]
Households that used SNAP in 2021–2022 but no longer use it in 2025 are more likely to have a household income of over $80,000, live in a suburban area, have a four-year or graduate degree, have four to five persons in their household, and be Gen X. Nearly one-in-three (29%) of lapsed 2021 SNAP households say they are putting money into savings.
Almost a quarter (23%) of current SNAP households have a household income of $80,000 or more (+6 points vs. 2020), while more than half (53%) have an income between $40k–80k (+4 points). Twenty-three percent have an income of less than $40k (-10 points).
Additional SNAP insights from Numerator include the following:
- 19% of SNAP households are retired (+4 points), 33% are employed full-time (+2 points) and 12% are disabled (-5 points).
- 65% of SNAP households do not have children in the home (+5 points vs. 2020).
- 68% say SNAP “somewhat” or “barely” covers nutritional needs (+5 points vs. 2022).
- 31% of SNAP shoppers say they are buying less meat protein (+4 points vs. 2022) and 24% say they are buying less fresh produce (+7 points). Almost half (47%) say they are stocking up during sales (-4 points).
- SNAP households say that it would be beneficial to have more identifiable SNAP-eligible foods (26%, +2 points vs. 2022), education on creating a grocery budget (16%, +2 points), smaller, more frequent issuing of benefits (16%, +3 points), and education on healthy food choices (15%, +3 points).
Numerator’s SNAP survey was fielded in April 2025 to more than 1,250 SNAP participants. Purchase data was compiled using Numerator’s Total Commerce Panel.
