Why shouldn’t the The Normal Brand open a store in a one-of-a-kind shopping center?
The Sansone brothers of St. Louis, who left their office jobs and began making high-quality “normal” clothes in their parents basement and selling them online, will be opening their first Minnesota location at Mall of America—itself a business owned by the retail-real-estate Ghermezian family.
“The Normal Brand and Mall of America are both family-owned companies with immense pride in their ownership,” said Heather Brechbill Swilley, senior VP of Leasing at MOA. “The brand will be a perfect fit in our portfolio, and we can’t wait for our guests to enjoy shopping this premium Midwest lifestyle brand.”
Jimmy Sansone was in finance when he moved back home and created The Normal Brand’s first product—The Normal Shirt. He began selling them online and then added sweaters, pants, golf gear, and jackets when brothers Lan and Conrad joined the company, which thrived.
Minnesota will be the brand’s seventh physical location. Stores can also be found in Denver, Kansas City, and St. Louis.
“As a family-owned clothing brand, we are excited to open at the iconic family-owned Mall of America,” read a statement by the Sansone brothers. “With a prominent display of the American flag in all of our stores, we're proud to showcase our love for this great nation and feel right at home with a mall that shares the same sentiment in its name.”
Committed to using high quality fabrics, the The Normal Brand’s price points are a tad higher than standard ones in their categories. Short-sleeve men’s sport shirts range from $59 to $128 and women’s casual dresses average from $80 to $120.
The Normal Brand store at Mall of America opens this month.