From Search to Sold: Digital Transformation Strategies for Brick-and-Mortar Retail
A lot has changed for brick-and-mortar retail this year. Due to social distancing, multi-location retailers have been forced to undergo digital transformation overnight in order to stay connected with customers. And marketers have been tasked with finding new strategies to increase website traffic, improve conversion rates, and even transact digitally in order to keep revenue flowing.
In a digital and mobile-first world, one thing is certain: convenience wins. In fact, 86% of consumers expect even MORE convenient experiences with retailers when social distancing ends.
Join this webinar to learn 4 ways brick-and-mortar retailers can win more customers digitally. We’ll explore Mattress Firm’s digital path to marketing success—from initial search to final sale and back again.
You’ll learn:
- Why texting matters to consumers and enterprise retailers now more than ever
- The unexpected ways you’re probably frustrating your prospective customers
- How to leverage conversational marketing tools to increase lead flow and close the sale
- How to integrate omnichannel messaging to drive better experiences, grow reviews, and gain powerful customer insights
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