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Survey: Canadian shoppers not impressed with Target

8/19/2013

NEW YORK —Canadian shoppers aren’t wowed by Target Corp., according to a customer-satisfaction rating survey by Forum Research. As reported in The Globe and Mail, the survey ranked Target at the bottom of a list of major retailers operating in Canada. (Satisfaction as measured by the survey relates to service, prices and/or merchandise offering.)


Over all, Target scored a mean 2.7 out of 4, compared with Costco’s 3.5, Wal-Mart’s 3.1 and a 3.2 average.


Shoppers complain that Target stores have been short on inventory and that prices are higher than those at outlets across the border, the report said.


“There was a lot of hype before Target entered the country,” Forum president Lorne Bozinoff said in the report. “Now that people have shopped there, I think there is a bit of a letdown.”


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