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First Look: Lou & Grey, New York

9/9/2016
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The more casual sister of Loft and Ann Taylor has opened its first location in New York City.

The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.

The new Lou & Grey will also emphasize the idea of neighborhood and community, working with New York-based artists like designers Caroline Z. Hurley, who created an original hand-painted mural for the space. It will also feature offer collaborations with third parties such as natural soft-skin experts CAP Beauty and a roving soft-serve ice cream truck.

In addition, the Flatiron location houses Lou & Grey's first-ever design studio, a creative space for the design team to draw inspiration and receive direct feedback from shoppers and associates in real-time while creating future collections.

"Lou & Grey is more than a brand, it's a lifestyle," said Gary Muto, president & CEO, Ann Inc. "Each of our freestanding stores have a local feel and Flatiron is no different. Our team curated a mix of apparel and third party partnerships that reflect the brand's sensibility while capturing the energy and spirit of New York.”
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