Yankee Candle names president of direct and CMO

South Deerfield, Mass. -- The Yankee Candle Co. said Monday it has named Brad Wolansky to the newly created role of president of direct and CMO.



The retailer said Wolansky’s appointment is part of a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its direct-to-consumer business.



Wolansky most recently served as CEO of web-based The Golf Warehouse. He also has served as VP global e-commerce at The Orvis Co.