Wolverine names retail head
ROCKFORD, Mich. Wolverine World Wide has named Christopher Hufnagel to the position of president of retail. Hufnagel will report to James Zwiers, senior vp of Wolverine, and will be responsible for all direct-to-consumer operations for the company, including e-commerce.
Hufnagel, was most recently the vp of retail for Under Armour, where he was responsible for the development, execution, and roll-out of the Under Armour retail strategy. Prior to joining Under Armour, Hufnagel was vp of brand store experience for the Gap.
"Working with the Wolverine World Wide Retail team and brand leadership is an amazing opportunity to be a part of a winning, innovative lifestyle footwear and apparel company," stated Hufnagel. "Wolverine has demonstrated success in their retail operations and I am excited to lead the charge as the company strategically executes their plans for expansion across all their direct-to-consumer channels. I am pleased to be a part of such a strong organization with an outstanding record of success."