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Winn-Dixie tests fuelperks! rewards program


PANAMA CITY, Fla. Winn-Dixie Stores is testing a new program called fuelperks! when they shop at the grocer's 11 stores in Panama City, Fla. As part of the pilot program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include the company’s new logo and a magnetic stripe. For every qualified $50 purchase customers make using their new CRC, they will receive a 10-cent-per-gallon fuel discount redeemable at any one of 13 locations.

“The fuelperks! program affords our CRC customers tremendous value and helps them to stretch their paychecks just a little further during these difficult economic times,” said Robin Miller, Winn-Dixie’s director of communications.

Customers receive pertinent fuelperks! information instantly on the bottom of their sales receipts, including “current fuelperks! earned for this shopping trip,” “overall fuelperks! earned to date,” “expiration dates of fuelperks! earned” and “fuelperks! balance.” Customers can also visit to view their fuelperks! account balances at any time.

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