Winn-Dixie, Sony partner for new music deal

JACKSONVILLE, Fla. Under an agreement with Sony BMG Music Entertainment, Winn-Dixie customers can purchase the newest form of pre-recorded music that is downloaded to iPods and other digital music players. The Platinum MusicPass is a credit card-size digital album card that allows consumers to download full-length albums in the form of high-quality MP3 files. Many of the Platinum MusicPass offerings include special bonus content.

“Winn-Dixie was one of the first retailers in the U.S. to partner with Sony BMG on this initiative,” said Rich Romano, manager for Winn-Dixie’s prepaid card sales. “Sony BMG has been at the forefront of new entertainment technology and is home to some of the biggest names in the recording industry. Teaming with Sony BMG provides our customers the opportunity to purchase new release albums in an innovative way while they do their grocery shopping.”

Platinum MusicPass cards have a suggested retail price of $12.99 and are found near the gift card mall displays in most Winn-Dixie stores. The cards include the complete digital album plus bonus material. In the case of compilations, MusicPass cards include extensive tracks. Purchasers scratch the back of the card to reveal a pin number. They then visit www.musicpass.com to download their music files and any bonus material.