Winn-Dixie pilots new SaveRite concept

JACKSONVILLE, Fla. Winn-Dixie Stores has opened a prototype store in its existing SaveRite location on Jacksonville’s Westside. According to the company, the completely redesigned store features everyday low pricing on thousands of items, plus monthly locked-in specials and special price-drop items in a warehouse format.

"In designing this concept, we spent a great deal of time reviewing our customers’ shopping preferences. We wanted to make sure that the new store would be a true fit for the neighborhoods it serves," said Dan Portnoy, Winn-Dixie’s chief merchandising and marketing officer. "We focused only on those items and services that were most important to our customers, and, as a result, we were able to aggressively cut costs and lower prices throughout the store."

In addition to enhanced produce and meat departments, the 48,000-square-foot store also has an in-store pharmacy where customers will find 30-day supplies of more than 400 generic drugs for only $3.98 every day. Other features include newly designed warehouse-style shopping carts and popular staple items available for purchase by the case.