Winn-Dixie joins Topco for private brands procurement

JACKSONVILLE, Fla. Winn-Dixie Stores has announced that, effective immediately, it has become a member of Topco Associates for procurement of its corporate brands products in the categories of grocery, frozen, dairy, hbc, gm and perishables.

Topco Associates is a member-owned private label procurement cooperative headquartered outside of Chicago, Illinois. The company's primary focus is the sourcing, procurement and development of national brand equivalent private label products and their current membership includes Hy-Vee, Giant Eagle and Meijer.

"Our corporate brands program is one of the key initiatives in our business plan," said Dan Portnoy, Winn-Dixie's chief merchandising and marketing officer. "Topco's expertise in procurement, product development and quality assurance, plus the economies that are gained through consolidating our purchasing with other Topco members, will serve to greatly strengthen our private label initiative."