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Winn-Dixie enhances pharmacy with translator solution


Jacksonville, Fla. Winn-Dixie Stores introduced the newest feature of the grocer’s WD RxConnect program with the launch of WD RxConnect Translate, a translation service available in 62 of its in-store pharmacies across the company’s operating area.

WD RxConnect Translate aims to help Winn-Dixie pharmacists overcome language barriers so that they can effectively complete transactions and consultations with their customers.

The 62 Winn-Dixie pharmacies equipped with WD RxConnect Translate were identified through an in-depth analysis to determine need. Each participating pharmacy has a special two-line phone that connects both the pharmacist and the customer to an interpreter.

Pharmacists present a counter card that introduces the free service to customers when communication is a challenge. Once the customer identifies a language preference, the pharmacist phones an interpreter who can help communicate questions and concerns via a three-way call. The service is available in more than 100 languages.


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