Winn-Dixie to donate portion of frozen food sales to Feeding America

JACKSONVILLE, Fla. Winn-Dixie invites its customers to celebrate Frozen Food Month in a unique way — by making a difference in the lives of those less fortunate. When shoppers purchase select frozen food items, a portion of the sales will support Feeding America — The Nation’s Food Bank Network.

Products from Gorton’s, SeaPak and Bird’s Eye Foods will help fund the donation, which will be divided among Feeding America food banks within Winn-Dixie’s operating areas of Florida and parts of Georgia, Alabama, Mississippi and Louisiana.

“Because of the down economy, we continue to experience a significant increase in the number of families and individuals needing our help,” said Wayne Rieley, executive director of Second Harvest Food Bank of North Florida, on behalf of Feeding America. “As quickly as the food arrives on our shelves, it is moving out. It is a challenge to meet the demand. We urge the community to join in Winn-Dixie’s effort to help our neighbors.”