Williams-Sonoma expands overseas

SAN FRANCISCO, Calif. Williams-Sonoma announced that it has entered into a multi-year franchise agreement with M.H. Alshaya to launch the company’s portfolio of brands in the Middle East. The first four stores are expected to open in Dubai and Kuwait in 2010 and will include the Pottery Barn and Pottery Barn Kids.

“We believe there is a significant opportunity to extend the reach of our brands beyond North America and are thrilled to be doing so with the M. H. Alshaya organization,” said Howard Lester,chairman and CEO of Williams-Sonoma. “Alshaya is one of the preeminent retailers in the Middle East and their experience bringing leading retail brands into the region as well as their marketing expertise gives us great confidence in the long-term potential of this growth strategy.”

“We are delighted and honored to have the opportunity to introduce the Williams-Sonoma portfolio of brands to the Middle East,” said Mohammed Alshaya, executive chairman of M.H. Alshaya. “Our customers are looking for unique high quality home furnishings, and Williams-Sonoma’s family of brands exemplifies the innovative style, quality, and service they expect.”