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Williams-Sonoma expands brand portfolio with purchase of Rejuvenation


San Francisco -- Williams-Sonoma announced today that it has acquired Rejuvenation Inc., a manufacturer and retailer of authentic reproduction lighting and house parts, such as doors and cabinet hardware.

Rejuvenation’s lighting fixtures are custom-configured and made-to-order. The brand’s products are sold through its catalog, website and retail stores in Portland, Ore., Seattle and Los Angeles. The transaction price was not disclosed.

“Rejuvenation and Williams-Sonoma share the vision of enhancing our customers’ lives at home,” said Laura Alber, president and CEO of Williams-Sonoma. “We are excited about the opportunity for us to grow the Rejuvenation brand by leveraging Williams-Sonoma’s direct marketing and e-commerce capabilities with Rejuvenation’s high-quality, specialty products.”

Rejuvenation will remain a standalone brand after its purchase, and founder Jim Kelley will act as a consultant to the company, the Portland Business Journal reported.

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