Williams-Sonoma Debuts New Brand

San Francisco, Williams-Sonoma opened the first Williams-Sonoma Home store today in West Hollywood, Calif. The concept, initially introduced via a catalog last fall, will focus exclusively on premium home furnishings.

“The Williams-Sonoma Home store brings the catalog to life and allows us to further showcase the designs and expand our merchandise selection,” said David DeMattei, president of emerging brands, Williams-Sonoma.

The 18,500-sq.-ft. store features design-consultation space for customers to meet with complimentary design consultants, look over fabrics or enjoy a cappuccino. The merchandise selection, inspired by European designs with a California style, includes handcrafted wood furniture, lighting, tableware, imported bedding and decorative accessories.