Will there be a bidding war for Whole Foods Market?

Amazon may face a contender for Whole Foods Market.



JP Morgan research analysts said in a note that Walmart could step in as a rival bidder for the grocery chain, reported CNBC, attracted by Whole Foods' more affluent customer base and strong brand.



"We do think there is a chance that Walmart makes a bid," the JP Morgan report said, according to CNBC. "WMT stands out as the only company in our coverage with the means and motive to counterbid, but the motive is ultimately more driven by a defensive strategy."



However, the analysts went on to say that it would be unlikely for a Walmart bid to succeed, given "given Amazon's war chest of cash/stock and the value of the WFM platform to Amazon."



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