Whole Foods to promote natural makeup in October

AUSTIN, Texas Whole Foods Market today announced that it will focus on natural makeup during the month of October, as part of its "Be Good to Your Whole Body" campaign. The company said it is looking to educate consumers about the benefits of cosmetics with natural ingredients, minerals and vitamins.

"There are many reasons shoppers should consider natural cosmetics," says Jody Villecco, national quality standards coordinator for Whole Foods Market, "You care about what you put in your body, so it's logical to be concerned about what goes on your body. Natural cosmetics are made with the highest quality natural ingredients and, unlike conventional makeup, get their color primarily from plants and minerals which can be less irritating."

During the month of October, Whole Foods will offer an exclusive "fresh face starter kit" by Mineral Fusion for $20 (a $120.00 value). The kit includes pressed base in two different shades, duo bronzer with a sheen glow and matte finish; Kabuki brush and hydration mist.