Whole Foods optimizes site for mobile devices

AUSTIN, Texas Whole Foods Market announced the launch of a Web site optimized for Web-enabled mobile devices.

The mobile site, available at http://m.wholefoodsmarket.com, features more than 2,000 recipes, store information including hours, driving directions, store specials and a calendar of events for their local store. The site also features a store locator where customers can use a ZIP code search to find the nearest Whole Foods Market store.

"Whether they are at home, work, or out and about, our customers can now easily access store information and what's on sale at their local Whole Foods Market," said Bill Tolany, global coordinator of integrated media for Whole Foods Market. "Shoppers can also use their handheld devices to create shopping lists and save their favorite recipes to 'My Recipe Box,' a popular feature on our Web site."