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Whole Foods Market launches recipe app


Austin, Texas Whole Foods Market announced the launch of an Apple store application that allows iPhone and iPod touch users to browse its entire selection of more than 2,000 online recipes.

Searchable by ingredient, special diets and other elements such as "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and e-mailed from within the app itself.

Built with the new iPhone OS 3.0 software, the app also comes with a store locator, where customers use a ZIP code search or the iPhone's built-in location finder to view in-app maps and identify their nearest Whole Foods Market. Each store page contains operating hours, phone and address, and links to maps, directions and store specials.

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