Whole Foods launches program to help customers save

AUSTIN, Texas Whole Foods Market, which may be the last place consumers think of for saving money on their groceries, is joining other food retailers in offering shoppers ways to stretch their food budget. The company has launched "Value Shopping Tips, Tours and Top Sellers," that highlights money-saving tips such as buying what's in season, choosing store brands and looking out for special sales.

“We want customers to know there are many ways to continue enjoying quality foods on a budget, even during times of worldwide food inflation,” says Bruce Silverman, Whole Foods Market “Value Guru” and global vp of the company’s private label program. These tools are aimed at helping direct shoppers to the best values in every department in our stores.”

Customers not quite sure where to find the bargains can find help on Whole Foods' weekly "Value Guru"-lead store tours. The in-store Value Tours shows shoppers how to navigate the store to find the best 365 Everyday Value items and other bargains.