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Whole Foods invests in Wild Oats hometown


THORNTON, Colo. Whole Foods Market announced today that while it will be experimenting with new store formats and investing in existing stores in the Boulder, Colo. The company also reported that plans for renovation and expansion of its Pearl Street location will add more than 200 jobs by 2010, and retail square footage in Boulder for natural foods supermarkets will actually increase from pre-merger levels.

Among Whole Foods plans for Boulder is the launch of a new concept called "Whole Foods Market Express." The Baseline Road Wild Oats Markets will be converted  to this format, which, according to the company, will offer a value-oriented product mix and grab-and-go offerings.

Whole Foods Market also announced that it will permanently lower prices at all 23 Wild Oats Market locations in the Rocky Mountain region so that store pricing is consistent.

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