Whole Foods to implement MicroStrategy Business Intelligence

MCLEAN, Va. MicroStrategy announced that Whole Foods Market has selected its Business Intelligence Platform to support a wide range of business intelligence applications across its enterprise.

Whole Foods Market is using MicroStrategy to analyze sales and operational data across its 275 stores in North America and the United Kingdom. MicroStrategy is being utilized by BI users throughout the organization for detailed insights into product sales. In addition, Whole Foods Market has enabled its suppliers and vendors to view sales data for their specific product lines through a MicroStrategy-based application.

"MicroStrategy's proven expertise in retail business intelligence was a key factor in selecting them as our BI provider," said Dave Zodikoff, IT senior coordinator of purchasing, rivate label and reporting at Whole Foods Market. "We evaluated several leading BI products and, using a total cost of ownership model, determined that MicroStrategy had the best combination of ease-of-use, time-to-market, successful retail implementations, and robust analytical capabilities."