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Whole Foods adds exclusive lines to Whole Body dept.

9/29/2008

AUSTIN, Texas Whole Foods has added four new exclusive lines that meet its Premium Body Care Standard.

"Premium Body Care was created by the Whole Foods Market Quality Standards team, so our customers know that when they see that seal, they can be 100 percent confident that those products are the best available," said Jeremiah McElwee, Whole Foods Market senior Whole Body coordinator. "We are bringing the purest body care items the market has ever seen to our customers. These exclusive products cannot be purchased anywhere else and each product line is truly unique."

The products are currently available in the stores' Whole Body departments. They do not contain any of the more than 300 ingredients banned on the Premium Body Care Standard list and have not been tested on animals. The lines include organic baby care with Peter Rabbit Organics -- 'Garden Fresh' Baby Care Products; products developed using marine botanicals and ocean vegetation with Depth Body Care; sustainable skin care using unrefined shea butter from Alaffia Sustainable Skin Care; and products designed specifically for teenage skin and bodies from Teens Turning Green.

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