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White to head Charming Shoppes marketing


BENSALEM, Pa. Charming Shoppes today announced that Tim White will become the head of the company's new corporate marketing group and has been promoted to evp and chief marketing officer.

White will oversee the corporate marketing group, as well as the strategic direction of marketing for Charming Shoppes' retail brands. The marketing grouo will service the company's Lane Bryant, Fashion Bug, Catherines Plus Sizes, and Outlet businesses in functional areas such as production, media buying, customer relationship management, and database marketing.

White joined Charming Shoppes in 2006 as senior vp of marketing. Prior to joining Charming Shoppes, White's marketing career spanned more than 25 years. Since 2002, he served as senior vp of marketing at Linens 'N Things with responsibility for all marketing functions including strategic planning, branding, advertising, in-store communications and store design.

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