Whirlpool invests in builders

BENTON HARBOR, Mich. Whirlpool announced that, during the 2010 International Builders' Show, it is offering builders an overview on how the company is working better together with builders to help them build their businesses. In addition, the company is offering show attendees a tour of Whirlpool's "Inside Advantage" booth section, an exhibit dedicated to new ways the company is investing in the building community.

"The past couple of years in the building industry have been challenging, to say the least," said Tracy Frye, senior contract marketing manager at Whirlpool. "We've positioned ourselves to meet the challenges of today's marketplace, refocusing our people and processes around our trade customers.

The Inside Advantage exhibit, according to the company, is designed to teach building and design professionals about Whirlpool's established brands, unique products, market insight and targeted services.