What’s Hot: Super Foods

Promotional boards, produce distributors and other fruit and vegetable processors are pushing the antioxidant qualities of their products, particularly if they qualify as diseaseinhibiting “super foods.”

For example, Sambazon is offering açai in frozen form, just as Brazilians favor it, while Frieda’s is promoting its dried Goji berries (pictured)—which can be clip stripped for greater visibility—in 3-ounce packages priced to retail at between $2.99 and $3.99.