What’s Hot: Exotic Chips

In the endless search for the next chip sensation, consumers have been willing to give any number of things a try, from barbecue soy chips to plantains to won-ton chips.

In the name of the ever more exotic, Kettle has introduced Island Jerk. In fact, the chip with the Jamaican pedigree was voted by fans of the company as the winner in the latest installment of the Kettle People’s Choice contest and began rolling out to stores June 1. MSRP for a 5-oz. bag is $1.99 to $2.29. Previously introduced contest winners include spicy Thai, cheddar beer and buffalo bleu.