More floorcare products than ever come paired, with an appliance joined to a cleaning liquid and the pairings are becoming increasingly sophisticated.
Bissell has just introduced a new cleaning liquid—Concentrated Fiber Cleansing Formula with Scotchgard, which was developed to clean and protect carpets using one-third as much product.
Cleaning concentrates are getting a second look as vendors consider that environmental concerns about packaging may finally make them broadly popular in the United States.
Bissell also is counting on its product being easier to handle and store, in order to help popularize it. The Concentrated Cleansing Formula rolled into stores in May with an MSRP of $17.99.